In May 2014, President Xi Jinping refined Chinese economic characteristics into three words: "new normalcy", and summarized the characteristics of the new normalcy at APEC meeting in November: the speed of economic growth has shifted from high speed to medium and high speed, the economic structure has been continuously optimized and upgraded, the growth impetus shifts from factor-driven, investment-driven to innovation-driven. The shift in China's economy poses a huge challenge to design circle, and also brings new opportunities. In just 30 years, Chinese society has moved from the planned economy into the post-industrial consumer society, which is a process of fast learning, intense enrichment and rapid development. Facing the huge design market, Chinese architectural field has fully exposed the problem of insufficient academic accumulation from science and technology to culture and ideology. The new normalcy gives us a chance to reflect. As “reflective practitioner”, architects were busy with practice and had no time to reflect in the past 30 years, while the final formation of learning comes precisely from reflection. Therefore, how does architectural design find its own way in the new normalcy period is exactly the question to be discussed in” Tsinghua Design Academic Week”. In addition to reflection, the new normalcy also provides opportunities for the development of the design industry. Innovation and urbanization are the main development lines of China's new normalcy period. For design world, on the one hand, it's time to move from quantity to quality, otherwise it can only be controlled by others’ technology and culture due to the domination of consumer culture, and as no developing force in the future. On the other hand, the huge demand for urbanization also puts forward new tasks for Chinese design circle. New-type urbanization calls for new town forms, living forms and building forms, and also urges the formation of new design ideas.
Under this background, Architectural Design and Research Institute of Tsinghua University held “Tsinghua Design Academic Week 2015”, taking “New normalcy new design” as the theme. It invited industry elites to discuss new design in new normalcy period, hoping that under the tide of the times, the experience of China's architectural design industry can be reflected, thoughts can be inspired, and academic progress can be made.
Host: Architectural Design and Research Institute of Tsinghua University
主题：新常态·新设计 —— 回归常态经济的适宜设计
Theme: New normalcy new design-proper design returning to normal economy
时间：2015年5月20日 至 22日 （周三、周四、周五）
Time: May 20th -22nd ,2015 (Wednesday, Thursday, Friday)
Location: back hall of the main building, green lecture hall of Architectural Design Center of Tsinghua University, Shunde Hall, No.4 conference room
Exhibition: Engineering design drawing exhibition series-- construction drawing exhibition of “Queli Hotel” and construction drawing exhibition of Tsinghua University Library